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Social Media Mining for Assessing Brand Popularity
2018
International Journal of Data Warehousing and Mining
Businessesseektoanalysetheircustomerfeedbacktocomparetheirbrand'spopularitywiththe popularityofcompetingbrands.Theincreasinguseofsocialmediainrecentyearsisproducinglarge amountsoftextualcontent,whichhasbecomerichsourceofdataforbrandpopularityanalysis.In thisarticle,anovelhybridapproachofclassificationandlexiconbasedmethodsisproposedtoassess brandpopularitybasedonthesentimentsexpressedinsocialmediaposts.Twodifferentclassification
doi:10.4018/ijdwm.2018010103
fatcat:422heyty3ba4da2c5426ibxsce