This paper represents an introduction in the ongoing research on the search of identity of the journalistic discourse, identity able to contribute to the development of national public sphere and to its Europeanization. I presented some of the ideas and theories on modern and postmodern communication and public sphere trying to see how they create place to European issues and what status they have in contemporary journalistic discourse. Media interaction with national public spheres and the

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... of media in their transnationalization process is a complex one. In research of representations about EU and about major European themes and issues, which media create or transmit is important to emphasyse the role these representations play both in public discourse and in the comprehension process. This is an ongoing research and I have chosen only one example of representations, that of personalization, the antopomorphism of Europe image, the analogy with a human body, with its strengths and weaknesses, but also a body able to act in distress under the influence of diseases with significant effects on our lives. Romanian media is looking for its own identity linked to the European communication flow while European issues hardly make their way to our public space where the actors are aware of the lack of popularity of this topics, a deficit explained almost by their technicality and by the lack of a genuine European public.