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In developing countries like Pakistan, social issues have kept the developmental activities back and persistently aggravated the hardships of common people. This, in turn, undermines to take new initiative and is one of the major impediments to developing an enterprising workforce. This article discusses the importance of marketing to address noncommunicable diseases (NCDs) from a social marketing perspective, NCDs approximately cause four million deaths annually. Pakistan is a signatory ofdoi:10.31703/grr.2019(iv-i).47 fatcat:vjy7en6ojbh5flrtuww3bq7q5a