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This study investigates the customers' perception of servicescape influence on their behavior in relation to retail industry specifically Shanmuga Agency, Batticaloa. The servicescape dimensions are ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts adopted from Dharithri, T, & Ruberu, N 2017. Data were collected using structured questionnaire from 100 samples of Shanmuga Agency customers. While both the variables individually have high level attributes offatcat:ljb4b3txdvcv5nl4yia4di537i