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Implicit user feedback, including click-through and subsequent browsing behavior, is crucial for evaluating and improving the quality of results returned by search engines. Several recent studies [1, 2, 3, 13, 25] have used post-result browsing behavior including the sites visited, the number of clicks, and the dwell time on site in order to improve the ranking of search results. In this paper, we first study user behavior on sponsored search results (i.e., the advertisements displayed bydoi:10.1145/1557019.1557135 dblp:conf/kdd/AttenbergPS09 fatcat:ncbccs3ring5xoascap5sm54oe