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Today's fast pace global environment requires information professionals to be leaders keeping pace with user needs. Two academic research libraries share their work seeking to ensure and leverage the creativity in their organizations focusing on the most meaningful innovative opportunities. The premise is that usefulness and appropriateness is achieved through strategic alignmentthereby opening the door of opportunity for innovative products and services. The ability to seize the opportunitydoi:10.1080/08963560802424011 fatcat:yyw4to6q4jbrropamtxsf6gcbm