Today's fast pace global environment requires information professionals to be leaders keeping pace with user needs. Two academic research libraries share their work seeking to ensure and leverage the creativity in their organizations focusing on the most meaningful innovative opportunities. The premise is that usefulness and appropriateness is achieved through strategic alignmentthereby opening the door of opportunity for innovative products and services. The ability to seize the opportunity

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... h group seeks to meet is due to the recognition by the organization of that alignment. And so, organizational perception, awareness and value all impact the successful implementation of creativity. The products and services presented in this article, Harvard's Baker Library Historical Collections Online and Purdue University's career wiki, stem from organizational alignment, and the work of the leadership teams to influence perception, create awareness and demonstrate value.