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Sustainable Business and Society in Emerging Economies
The purpose of this study is to understand consumer attitude towards online shopping in Pakistan and the subsequent increasing ratio of online shopping. The study describes the consumer attitude towards online shopping. Promotion and Culture Refund has significant positive relationship with consumer attitude and price has negative relationship with the attitude of consumer. Data was collected through a questionnaire. Around 250 questionnaires were pitched to those who used the internetdoi:10.26710/sbsee.v1i1.997 fatcat:tn25awrr7jfjxpjlmgkkvwzkpa