A model of perceived image, memorable tourism experiences and revisit intention

Hongmei Zhang, Yan Wu, Dimitrios Buhalis
2018 Journal of Destination Marketing & Management  
Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study fills this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The study explores its predictive capabilities in international tourism context by using PLS-SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect
more » ... of MTEs. The 'perceived image-MTEs-revisit intention' model is proved with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice.
doi:10.1016/j.jdmm.2017.06.004 fatcat:yldwctosgjh2viieew67giiwci