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A model of perceived image, memorable tourism experiences and revisit intention
2018
Journal of Destination Marketing & Management
Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study fills this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The study explores its predictive capabilities in international tourism context by using PLS-SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect
doi:10.1016/j.jdmm.2017.06.004
fatcat:yldwctosgjh2viieew67giiwci