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The Impact of Online Advertisement on Building a Brand and on Purchase Intention
2022
Journal of Business and Management Studies
In the modern era of technology, online advertising is the most common tool used by firms to promote certain products or brands. This study examines the impact of online advertisements on building a brand and on purchase intention. The study sample consists of 389 respondents from different regions in the Philippines. A descriptive correlation was used to analyze and interpret the data. As concluded, online communities and electronic word-of-mouth affect the purchase intentions and brand
doi:10.32996/jbms.2022.4.2.24
fatcat:25jx7jvybzgevluiizi64ugtja