Marketing relationship with that period is a lot by Scientists examined, But rarely to the examination of moral based on this new approach has been dealt with. So for the study with The purpose of studying development and present the foundation of the rich marketing relationship with the use of presenting a model to the defense of The axis of the concept of virtue ethics in marketing is paid. Marketing relationship with that period is a lot by Scientists examined, But rarely to the examination

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... f moral based on this new approach has been dealt with. So for the study with The purpose of studying development and present the foundation of the rich marketing relationship with the use of presenting a model to the defense of The axis of the concept of virtue ethics in marketing is paid.The kind of research this research is applicable to the nature of this issue This is a descriptive and to collect information from the library method has been used. The results of the present study The fact that marketing is an inherent to a moral Because of continuity relations without the morality prove, can create and or to be preserved. Also the results analysis the model study shows based on virtue ethics, the pivot is relationship marketing have a three stage creation protection and strengthening that each stage in accordance with a virtue The main moral and in the end of whole process easier surrounded by several virtue of integrity, Justice, respect and sympathy.