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Managing the development of complex organizational, technological, and socio-cultural systems calls for the construction of conceptual models that would define the properties and links between the elements of the systems and focus the attention of decision makers on the most significant aspects. The authors propose the visual analysis method as a tool for the conceptual design of complex systems. The method is based on the building of a series of visual images that are associated with thedoi:10.2495/dne-v13-n2-166-175 fatcat:nwohthreqbcjvp6u6pi3oj7t44