coSt eVAluAtIoN MoDelS of r&D ProDuctS of INDuStrIAl eNterPrISeS Purpose. To develop a pricing model for R&D products of industrial enterprises that would meet the changing conditions of the market environment. Methodology. The research was based on a set of methods, including comparative analysis, which was used to compare existing approaches to pricing for R&D products; Mamdani algorithm of fuzzy set theory to develop a methodology for forming the price of R&D products taking into account

more »

... r consumer value and market receptivity; matrix method -to determine the level of the average market price for R&D products. findings. The existing methodological approaches to pricing in the market of R&D products of industrial enterprises are ana lyzed; their advantages and limitations are highlighted. A methodology for pricing R&D products has been developed which allows us to take into account their consumer value and market receptivity. The matrix method for determining the level of the average market price for R&D product is explained. Based on the authors' approach, comparison of the prices of R&D products with the prices of their market counterparts was conducted. The probability level of the obtained results is estimated using the example of R&D products of LLC "Diada Group". originality. A model of pricing for R&D products is developed. It is based on the methodology of forming the price of R&D product taking into account its consumer value and market receptivity, the matrix method for forming the average market price of R&D products, and the approach to comparing the obtained showings with the prices of market analogs. In contrast to the well known ones, such a comprehensive approach allows us to achieve a higher level of price accuracy, since a set of heterogeneous features of factors influencing the price of R&D product is taken into account (by developing a correction factor based on the Mamdani algorithm of fuzzy set theory). The approach to the formation of features of factors influencing the price of R&D prod uct makes it possible to maneuver the composition of R&D product features. Practical value. The authors' pricing model for R&D products was tested at LLC "Diada Group" and demonstrated high pos sibilities to improve the accuracy of price formation in the reality of changing market. Being a fairly flexible pricing tool, this model can be applied in the practical activities of enterprises in various sectors of the economy.