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To date there have been no direct studies of how strong negative information from sources outside of organizations' direct control impacts job seekers' organizational attraction. This study compared models for positive and negative information against a neutral condition using a longitudinal experimental study with college-level job seekers (n = 175). Consistent with the accessibility-diagnosticity perspective, the results indicated that negative information had a greater impact than positivedoi:10.1080/08959285.2010.487842 fatcat:qvkzpgc7c5dhjm5xuuofgdytnq