A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is
Word of Mouth Marketing in Increasing the Repurchase Intention of Private Label Products in Minimarkets
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
The development of private label products for products sold by retailers is increasing. This condition is an opportunity to increase sales. Retailers can reduce fixed costs with private label sales and require a strategy to encourage consumers to repurchase the product. Word of Mouth Marketing (WOMM) was used to overcome the repurchase intention problem in this study. The research objective was to determine how much influence the performance of Word of Mouth Marketing on Repurchase Intention ondoi:10.2991/aebmr.k.210831.112 fatcat:jz3z53ingzclbkcm6b2tdqbiwe