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Design thinking and business innovation strategy in creative SMEs: A comparative study between the UK and Thailand
2015
Nordes
unpublished
Preserved Fulltext
The integration of design thinking into strategic management leading to design business success is an emerging debate within design research. Design thinking is crucial to the creative economy but its
doi:10.21606/nordes.2015.022
fatcat:g47rks7wezatfeemb57snbkdaa