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Culturally Embedded Mechanism, Guanxi in Marketing
2015
Open Journal of Social Sciences
While it is emphasized in Western on "what you know", which refers to technological expertise, including the price and quality of tendered product or service, it is emphasized in Confucian societies on "who you know", which refers to personal connections with the appropriate authorities or individuals. These connections are known in Chinese as guanxi. The present paper attempts to explore the underlying mechanism of guanxi which is culturally embedded onto added value of service quality by
doi:10.4236/jss.2015.37025
fatcat:rieb5kob7jarlbye7h3nqh4sai