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The Effects of Knowledge Management Components on Marketing Performance : A Case Study of Educational Centers Located across Guilan Province
Kuwait Chapter of Arabian Journal of Business and Management Review
In this study researchers have tried to answer this question: "what effects do knowledge creation, knowledge acquisition, knowledge storage, knowledge transfer and knowledge application have on marketing performance?" organizations are constantly influenced by their surrounding environment. In the most of the times, the organization has less control on these factors. An organization can better continue to its survival if it can be able to identify and control these environmental factors. Today,doi:10.12816/0019415 fatcat:b4mlmxxl6rgkbcg2ggel27hueu