Big data in the new media environment

Matthew Brook O'Donnell, Emily B. Falk, Sara Konrath
2014 Behavioral and Brain Sciences  
AbstractBentley et al. argue for the social scientific contextualization of "big data" by proposing a four-quadrant model. We suggest extensions of theeast–west(i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
doi:10.1017/s0140525x13001672 pmid:24572235 fatcat:hrck375xfvcirb5qt5uifx766y