SERVICE IN THE SYSTEM OF PRODUCT POLICY IN IKEA

N Yuriev, Y Zeremskaya
unpublished
The paper investigates the role of service in the product policy in IKEA. It presents current status of service in the system of marketing communications. The author shows the method of triple service used by IKEA.
fatcat:uylk4d2vbfg5dh52rdkmoombh4