This research is meant to establish the visual components that are identifed as Malaysian comic art style. Comic book is undeniably a relevant communication medium which has been successfully adapted to entertainment, informational and educational tools, all with an exceptional result. In Malaysia, comic book publication used to be amongst the major industries that generated profits for the country and has matured at its best both in content and style, but in the recent years, sales of comic

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... lication in Malaysia has ceased to exceed in meeting the market expectations. The research aims to outline familiar key elements and visual traits established in Malaysia's comic book art style, and to further discuss about them as prominent graphic traits in the pursuit to suggest potential constituents and explorative opportunities to position Malaysia's distinctive comic art style. The study will be based on the understanding of comic art as a creative content platform, a popular culture constitution and aesthetic merits of the medium. The focus will be subjected to the appealing conventions of the medium through a chronological visual analysis review of established comic books in Malaysia and a comparative data analysis review benchmarked to American Comic and Japanese Manga publications. The key elements and visual traits outlined can be employed as considerations in developing a comic art style to meet the popular culture expectation yet authentic to the culture and should be able to help position a sense of identity to Malaysia's comic industry, thus meeting consumers' expectations and demands.