Commitment of Top Management in Implementing Ontinuous Improvement of Product Strategy: An Approach of Fighting Counterfeits by Manufacturing Firms in Uasin Gishu County

John NgugiMwaura, Dr. Susan C. Nzioki
2017 IOSR Journal of Business and Management  
The purpose of the study was to look into the commitment of top management in implementing continuous improvement of product strategy: an approach of fighting counterfeits by manufacturing firms in UasinGishu County. The study employed a cross sectional survey design. Target population for the study was 231 manufacturing firms' employees in top level management, accounts, production and sales. However a sample of 146 was selected and this represents 63.2% of the target population using
more » ... tion using Stratified sampling technique. The researcher used primary data. The primary data was collected by use of semi-structured questionnaires. Quantitative data was analyzed by use of descriptive statistics. The study concluded that there is goodwill by top management in implementing implying that top management are willing to support in implementations of implementation of continuous improvement of product strategy in fighting counterfeit. The management had put in place the elements of the program that create a culture of continuous improvement by recognizing that brand protection is a business risk that needs top management support and direction. The study concluded that their Firm assists enforcement officers doing inspection by giving information and data. This implies that firms are trying their best to reduce the impacts of counterfeiters and have gone extra of using their resource to get information and deliver to enforcement officers. The study recommended in order reducing the impacts of counterfeiter's top management should be supportive in implementation and giving out known information in counterfeiters to enforcement officers to be dealt with in order continuous improvement their production.
doi:10.9790/487x-1903039397 fatcat:pgetpdwaxfguhpgd7wwwkn4vvm