Advertising is one of the marketing communication media that is often used by businesses in economic activities to introduce their products to consumers. Through advertising, entrepreneurs try to arouse consumer interest so that sales promoted in advertising can increase. This paper discusses the distribution of unsuitable advertisements by business actors based on the principle of absolute liability. The research method is a normative legal research study of the principle of law, researchers

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... llect data consisting of primary, secondary and tertiary data. The data collection technique is literature study. The conclusion of this study is that consumer protection against the distribution of advertisements that are not in accordance with the brochure on housing advertisements can be done through legislation / regulation that is by providing legal rules that will ensure that consumers can receive legal protection and through consumer supervision from the government, the public, and by non-governmental consumer protection institutions. As well as legal protection given to consumers when a dispute occurs between housing businesses and consumers due to a lawsuit from consumers who feel disadvantaged can be passed through the judicial body by filing a lawsuit to the judiciary in the consumer's place of residence or through non-justice, namely through the Consumer Dispute Resolution Agency ( BPSK). In the future, business actors must be more responsible for the accuracy of the correct information included in advertising messages and are responsible for the suitability of advertising messages distributed with the goods / services sold. Society as consumers in the future to be aware of their rights, understand and realize the types of misleading advertisements that are not in accordance with the truth, have knowledge, and are smarter in selecting and sorting out the products and or services to be consumed.