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Amazon Echo and the Aesthetics of Whiteness
2019
Catalyst Feminism Theory Technoscience
This article examines the figuration of the home automation device Amazon Echo and its digital assistant Alexa. While most readings of gender and digital assistants choose to foreground the figure of the housewife, I argue that Alexa is instead figured on domestic servants. I examine commercials, Amazon customer reviews, and reviews from tech commentators to make the case that the Echo is modeled on an idealized image of domestic service. It is my contention that this vision functions in
doi:10.28968/cftt.v5i1.29586
fatcat:4vz3tce6hveoli2yyfomt3cruq