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Y GENERATION PARTICIPATION IN RECOMMENDING SUSTAINABLE TOURISM: A STUDY OF ASIAN TRAVELERS IN BALI ISLAND
2018
Russian Journal of Agricultural and Socio-Economic Sciences
This study examines environmental awareness as a moderating variable that strengthens the influence of perceived environmental sustainability, perceived cultural sustainability, and perceived economic sustainability on word-of-mouth intention on foreign tourists, particularly the Y generation, traveling in the Island of Bali. This study also examines the perceived direct effect of environmental sustainability, perceived cultural sustainability, and perceived economic sustainability on
doi:10.18551/rjoas.2018-12.22
fatcat:bbbpxg2szvf4vhmqq5w5cgvf3y