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Neurocinematics: The Neuroscience of Film
Projections: The Journal for Movies and Mind
This article describes a new method for assessing the effect of a given film on viewers' brain activity. Brain activity was measured using functional magnetic resonance imaging (fMRI) during free viewing of films, and inter-subject correlation analysis (ISC) was used to assess similarities in the spatiotemporal responses across viewers' brains during movie watching. Our results demonstrate that some films can exert considerable control over brain activity and eye movements. However, this wasdoi:10.3167/proj.2008.020102 fatcat:tur76na6izcwbidp5mkde3ws4y