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Retailers' supply chain, product differentiation and quality standards
[chapter]
Quantifying the Agri-Food supply Chain
The growth of Private Label brands in the sector of fresh agricultural products is a recent occurrence closely related to the food and food-safety crises of recent years. While the public authorities were creating new control and health-monitoring procedures, tightening regulatory production standards and enhancing regulations related to official marks of quality, some retailers were adopting new segmentation strategies for demand. How have these strategies changed the demand for food? To what
doi:10.1007/1-4020-4693-6_6
fatcat:pbfenzxcj5e4pl7j7hmhci4qi4