Women in Marketing: Their Characteristics, Motivations, Challenges and Policy Implications

Ibok Nkanikpo Ibok, Etuk Samuel George
2015 The International Journal of Management Science and Business Administration  
Women constitute an important workforce in every society all over the world and contributions of women in every profession should be revisited with empirical facts. This study examines women in marketing; their characteristics, motivations and challenges using a survey method. With a sample of 60 respondents drawn across ten banks in Akwa Ibom State, the study reveals that characteristics, motivations and challenges of women has specific implications for national economic growth and marketing
more » ... wth and marketing profession. Realizing overall empowerment of women in marketing and in the state, we recommend some policy guidelines as a way forward for utilization of women potentials.
doi:10.18775/ijmsba.1849-5664-5419.2014.18.1001 fatcat:rp7hhlx6zfg2lll54mmgkzl7wu