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The implications of the structure of qualitative-decision-making for multi-criteria decision analysis are considered. It provides a basis for understanding qualitative distinctions between criteria and, consequently, their proper structuring and grouping to facilitate comparisons. The AliP approach of using relative comparisons is justified. The concept of a qualitative decision function is introduced and shown to correspond to the Cobb-Douglas or power function. It is explained why it isdoi:10.13033/isahp.y1996.076 fatcat:uvw3eex5bbgejfp4w7l2b63lzm