A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
A checklist for Kansei assessment of packages in food industry is created. It measures customer feelings while observing and using a food package. The checklist includes design elements like basic and complimentary colors, form, font, logo, size, image, structure of the package. It enables the allocation of emotive design-oriented problems and thus defining relevant package design recommendations. Significant improvement of emotional customer experience with the packages is expected afterfatcat:c56rv4mkxracxjkzb5n3a2vg4e