A checklist for Kansei Assessment of Food Packages

Alexander Radoslavov, Alexander Nikov
A checklist for Kansei assessment of packages in food industry is created. It measures customer feelings while observing and using a food package. The checklist includes design elements like basic and complimentary colors, form, font, logo, size, image, structure of the package. It enables the allocation of emotive design-oriented problems and thus defining relevant package design recommendations. Significant improvement of emotional customer experience with the packages is expected after
more » ... xpected after implementation of design recommendations. The advantages of the checklist are: (1) measuring of emotional responses of food package customers, (2) allocation of emotive problems, (3) defining of recommendations for Kansei design of food packages.