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Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
2021
Quality & Quantity: International Journal of Methodology
The advancement in digital technologies has led to an explosive information phenomenon, particularly in Internet shopping. This paper attempts to examine the trust element in the current pervasive use of the recommendation system for product promotion effectiveness. Owing to the nature of high-volume online consumers and the nonexistence of the online consumer sampling frame, sampling weight adjustment approach was utilised for ensuring sample representativeness. Additionally, the responses
doi:10.1007/s11135-021-01147-1
pmid:33879929
pmcid:PMC8049621
fatcat:nidgsdq6k5dspmjn7xayxbuyya