ROI in text mining projects [chapter]

M. Ferrari
2005 Text Mining and its Applications to Intelligence, CRM and Knowledge Management  
The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, text mining being a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in the process of
more » ... t to integrate the financial perspective of analysis with the non-financial ones.
doi:10.2495/978-1-85312-995-7/07 fatcat:w2sv6za2v5gkhh4dnlwj5434jm