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Predicting and explaining the adoption of online trading: An empirical study in Taiwan
2009
Decision Support Systems
This study investigates how stock investors perceive and adopt online trading in Taiwan. We developed a research model which integrates perceived risk, perceived benefit and trust, together with technology acceptance model (TAM) and theory of planned behavior (TPB) perspectives to predict and explain investors' intention to use online trading. The model is examined through an empirical study involving 338 subjects using structural equation modeling techniques. The results provide support for
doi:10.1016/j.dss.2009.02.003
fatcat:rcj7gsky3bbatnvasqy3o6nszq