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The success of the applied study can be achieved if the cooperation and coordination between stakeholder goes well so that there is an acceleration of the spread of innovation and the sustainable adoption of agricultural innovations. The study aims to analyze the correlation between the characteristics of the communication and database media, the characteristics of individual, and the actions of collective and social networks with the effectiveness of stakeholder communication on the applieddoi:10.25015/17202133453 fatcat:23qamer32rhhhgivhvy6hekpxa