The author uses the hermeneutic analysis -a study of the process of interpretation of media texts, cultural and historical factors influencing the views of the agency / author on the media text. This analysis suggests media text comprehension through comparison with historical, cultural tradition and reality; penetration of its logic; through comparison of media images in historical and cultural context by combining analysis of the structural, plot, ethical, ideological, iconographic / visual,

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... edia stereotypes and analysis of media texts' characters. As a result, the author concluded that the era of the Cold War, which spawned mutual ideological confrontation of the communist and capitalist countries, covering all categories of media texts, including animation / cartoon. Cartoons were used as levers of power required reports confrontational ideas in attractive folklore, fairy package in order to influence not only adults but also on children's audience.