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The impact of attitude strength on the use of customer satisfaction information: an empirical investigation
Considering the strategic importance of satisfying customers and the high costs of conducting customer satisfaction research, deeper understanding of the determinants of customer satisfaction information use seems important. In this paper, we aim at predicting intentions of selectively using satisfaction-related information from decision-maker attitude strength by applying latent variable m odelling. The results suggest that two dimensions of attitude strength, commitment and embeddedness,doi:10.26481/umamet.2000037 fatcat:krdvypn6wfe6zjbxxppe67mepq