Strategic Communications In Public Administration

Elvira Braginа
2020 unpublished
Problems of ineffective communication in public administration affect the quality of life of every citizen. According to the authors, the communication strategy is one of the most important elements of the mechanism for forming and implementing state economic policy. The communication strategy involves the development, implementation and updating of the system of standards that govern the interaction of authorities with the target audience. Currently the main factor ensuring the effectiveness
more » ... communications is the differentiation of communication channels, which is quite easy to implement with the development of digital technologies. At the same time, there are a large number of problems that hinder the implementation of an effective communication strategy. These problems lie both in the theoretical plane and in the practical implementation of these technologies. The authors suggest using a quantitative method of evaluating the effectiveness of the communication process, which consists in the need for any result of the communication initiative. Using this approach as an example of a documentary type of communication has led to certain conclusions that open up reserves for improving the efficiency of public administration.
doi:10.15405/epsbs.2020.12.03.69 fatcat:ppvysfyg7bcstba2dpiass7glm