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Online Journal of Communication and Media Technologies
Social media is now a pervasive element impacting the social and cultural fabric of our society. It has revolutionized the way we communicate, interact and socialize. This study investigates differences and similarities of King Abdulaziz University (KAU) Arts and Science instructors' perceptions of social media impact on social behavior of students. Data were collected using a specially designed survey during the academic year 2013/2014. The sample size was 507 instructors of different ages andfatcat:n3hpujduprarxnsjhxnfcfhhju