A setting for global variational geometry on Grassmann fibrations is presented. The integral variational functionals for finite dimensional immersed submanifolds are studied by means of the fundamental Lepage equivalent of a homogeneous Lagrangian, which can be regarded as a generalization of the well-known Hilbert form in the classical mechanics. Prolongations of immersions, diffeomorphisms and vector fields to the Grassmann fibrations are introduced as geometric tools for the variations of

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... ersions. The first infinitesimal variation formula together with its consequences, the Euler-Lagrange equations for extremal submanifolds and the Noether theorem for invariant variational functionals are proved. The theory is illustrated on the variational functional for minimal submanifolds.