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Deterrence and transmission as mechanisms ensuring reliability of gossip
2011
Cognitive Processing
Spreading information about the members of one's group is one of the most universal human behaviors. Thanks to gossip, individuals can acquire the information about their peers without sustaining the burden of costly interactions with cheaters, but they can also create and revise social bonds. Gossip has also several positive functions at the group level, promoting cohesion and norm compliance. However, gossip can be unreliable, and can be used to damage others' reputation or to circulate false
doi:10.1007/s10339-011-0421-0
pmid:21984345
fatcat:eu2n4g6qrfffjkqk43jqlx627u