In 2019, the online series the Untamed (Chen Qing Ling), adapted from the online novel the Founder of the Devil's Path, not only achieved a good harvest of popularity and good reputation in China, but also spread to Thailand, South Korea and other places, successfully landed on Netflix, YouTube and other foreign websites, aroused attention and heated discussion in overseas markets. Now the online series the Untamed (Chen Qing Ling) becomes another successful example of overseas communication of

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... Chinese online series. This paper is mainly aimed to interpret the Untamed (Chen Qing Ling) from the internal driving force such as elaborately polish and create high-quality scripts and overseas adaptation reduces cultural discount, and external driving force of overseas communication of online series, to analyze its success from the aspects of content and marketing, and to explore the causes of its strong overseas influence in order to provide ideas for the future overseas communication of domestic online series. 4244 websites. It has won a lot of praise from local audiences and successfully achieved the export of overseas culture. More than that, Xinpai media plans to promote the Untamed (Chen Qing Ling) to continue to go abroad, export to Japan and other countries, once again expand the overseas marketing territory. In this way, to maximize the value of IP, Xinpai media has achieved the ultimate goal of creating the linkage mechanism of IP industry chain with the Untamed (Chen Qing Ling) as the starting point. Content is King--The internal driving force of overseas communication of online series Elaborately Polish and Create High-quality Scripts Due to the differences in artistic expression between literary works and television works, the creators of television works need to focus on script polishing and artistic processing based on the original text framework in the process of adaptation. Although Founder of the Devil's Path is one of the most popular novels of tanbi at present, the most difficult problem for the creator is how to abandon the plot of tanbi but still keep the elements of tanbi perfectly after being adapted as a script, so as to transform the narrative of the novel text into a reasonable TV narrative (Du Yingjie and Yang Jie, 2019). The Untamed (Cheng Qing Ling) made the crew devote all their energy to the detailed polishing of the script for two years before shooting. Based on the respect for the original work, they adapted it into television series. In line with the principle of content as king, they tried to show the famous aspects of the novel in detail and in depth. They actively restored the characters, plots, props and so on. Finally, they won more and more audience after the broadcast, especially recognition and affection from the original works fans. The Untamed (Cheng Qing Ling) deals with the feelings of the two men as "confidant" friendship from the first meeting of fighting against with each other to the end of fighting side by side and helping the weak together. The emotional turn is expressed step by step in the continuous development of the plot, which is reasonable and not abrupt. The lines of the two men who met again 16 years later "it's enough to have a confidant in life", "nothing else, just a clear conscience" confirm the pretty "brotherhood" between them. Although the online series turns love into friendship, it portrays this friendship as "extraordinary". Lan Wangji, the second son of the Lan family, is dignified and upright, and a model of his family. In order to protect Wei Wuxian, he spared no effort to fight against a hundred families. He was punished by his uncle with whipping three hundred times and pondered for three years in cold cave. In order to find Wei Wuxian's soul, he asked for spirit for 13 years. After Wei Wuxian was sacrificed, he guarded him to protect himself from harm. The plots and actions implicitly present the elements of tanbi. Meanwhile the plots and actions are faithful to the original book and skillfully adapted which makes the fans of the original book enjoy themselves to the full (Wu Li, 2019). Although it is a novel of seeking immortals, it is full of chivalrous spirit and sense of justice. After the adaptation, the Untamed (Chen Qing Ling) is on the basis of following the original work with the characters fully and stereoscopically portrayed. Take Wei Wuxian as an example. Although he was taken in by Jiang Fengmian, the head of Jiang family in Yunmeng since childhood, he is unrestrained but chivalrous. He vividly shows the Jiang family precept of "acting after knowing that you can't do it". Even if the golden elixir is removed, he is thrown into the unmarked common grave by Wen Chao, Qishan, and then has to turn to a crafty path. He returns with skills which can kill all sides, and he still sticks to his heart and does justice. In order to save Wen Ning and others who were kind to him, Wei Wuxian spared no effort to fight against a hundred families. He protected the old and weak women and children of Wei Family at unmarked common graves. He practiced the belief that "no matter how busy the well-trodden path is, a single wooden bridge should be chosen to go to the end" and found peace in turbulent days. Even though he was slandered by the world, attacked by hundreds of families, and fell on the Tianshan cliff with the spirit and the form being destroyed, he left behind all kinds of gratitude and resentment in his previous life after being sacrificed. He worked with Lan Wangji to decrypt the murders and seek justice and light. Through the in-depth excavation of human nature of the characters, the Untamed (Chen Qing Ling) can stand in the hearts of the audience, so that the audience from different countries can have emotional resonance with the characters in the play. Overseas adaptation reduces cultural discount Communication is a process of "symbolic interaction" between the two sides, which determines that the basis of interaction is that both sides should have common meaning space. If the creators do not pay much attention to cultural differences in the overseas communication of online series, or even choose the ambiguous communication content, it will inevitably lead to adverse effects (Zhao Hui, 2018) . Colin Hoskins once put forward the phenomenon of "cultural discount". He thought that: TV program, film or video rooted in a specific culture is very attractive in the domestic market, because the audience in the domestic market has the same common sense and lifestyle; but in other places, the attraction will decline, because it is difficult for the audience from other places to identify with this style, values, beliefs, history and myth, social system, natural environment and behavior pattern. (Hosklins et al., 2004) The phenomenon of cultural discount is an inevitable problem that must be faced in the process of cross-cultural communication of China's online series. Due to the cultural differences between China and other countries, the audience in other countries and regions have insufficient or misunderstanding of Chinese culture. If Chinese online series want to maximize the value of cultural communication, they must reduce the cultural discount in Zhe Wang et al/ Overseas Communication of Chinese Online Series.