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WeSeer: Visual Analysis for Better Information Cascade Prediction of WeChat Articles
2018
IEEE Transactions on Visualization and Computer Graphics
Social media, such as Facebook and WeChat, empowers millions of users to create, consume, and disseminate online information on an unprecedented scale. The abundant information on social media intensifies the competition of WeChat Public Official Articles (i.e., posts) for gaining user attention due to the zero-sum nature of attention. Therefore, only a small portion of information tends to become extremely popular while the rest remains unnoticed or quickly disappears. Such a typical
doi:10.1109/tvcg.2018.2867776
pmid:30176600
fatcat:4tjiymrimvapzh4pyfqmxp74hi