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It is the author's opinion that while technology can dominate our vision of the future, creativity and accountability will have a greater effect than any new technology. Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License. This commentary is available in Journal of Applied Communications: http://newprairiepress.org/jac/vol75/iss1/9 Dave Kin g is president-elect of ACE and has been an ACE member for J 4 years_ He is head ofdoi:10.4148/1051-0834.1491 fatcat:fawjk5tjbzg7rpcm6tjvvcy7be