Przegląd Europejski, 2016Recent years confirm that new media have become one of the basic elements of creating communication strategies for the EU institutions. Officials and main decision-makers are increasingly involved in the realm of social media. It is even more significant when we observe that they make use of this tools in a fully transparent way. Such activities add new dynamics to European communication policy. This paper discusses the real-time nature of the Internet communication

more »

... re of the EU institutions created within the guidelines of the European Commission's new communication strategy, which makes social media complementary to conventional informational operations.