In business association rules being considered as important assets, play a vital role in its productivity and growth. Different business partnership share association rules in order to explore the capabilities to make effective decision for enhancement of business and core capabilities. The fuzzy association rule mining approach emerged out of the necessity to mine quantitative data regularly present in database. An association rule is sensitive when it violates few rules and regulation for

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... ing particular nature of information to third world. Like classical association rules, there is a need for some privacy measures to be taken for retaining the standards and importance of fuzzy association rules. Privacy preservation is used for valuable information extraction and minimizing the risk of sensitive information disclosure. Our proposed model mainly focuses to secure the sensitive information revealing association rules. In our model, sensitive fuzzy association rules are secured by identifying sensitive fuzzy item to perturb fuzzified dataset. The resulting transformed FARs are analyzed to conclude/calculate the accuracy level of our model in context of newly generated fuzzy association rules, hidden rules and lost rules. Extensive experiments are carried out in order to demonstrate the results of our proposed model. Privacy preservation of maximum number of sensitive FARs by keeping minimum perturbation highlights the significance of our model.