Stereotypes and terror management: Evidence that mortality salience enhances stereotypic thinking and preferences

Jeff Schimel, Linda Simon, Jeff Greenberg, Tom Pyszczynski, Sheldon Solomon, Jeannette Waxmonsky, Jamie Arndt
1999 Journal of Personality and Social Psychology  
If stereotypes function to protect people against death-related concerns, then mortality salience should increase stereotypic thinking and preferences for stereotype-confirming individuals. Study 1 demonstrated that mortality salience increased stereotyping of Germans. In Study 2, it increased participants' tendency to generate more explanations for stereotype-inconsistent than stereotype-consistent gender role behavior. In Study 3, mortality salience increased participants' liking for a
more » ... ype-consistent African American and decreased their liking for a stereotype-inconsistent African American; control participants exhibited the opposite preference. Study 4 replicated this pattern with evaluations of stereotypeconfirming or stereotype-disconfirming men and women. Study 5 showed that, among participants high in need for closure, mortality salience led to decreased liking for a stereotype-inconsistent gay man.
doi:10.1037/0022-3514.77.5.905 fatcat:dtiri6lg6za33kz2f5ajyhbv3q