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Livestream sales is an innovative application of social media in business. Under the Covid-19 pandemic, physical stores have been greatly affected, but livestream sales, as a new form combining social media and e-commerce, has become a breakthrough for the retail industry. Livestream sales, emerged in recent years, is still at a stage that needs further research. This paper analyzes the functions of main participants in livestream sales and the connection between them and then proposes adoi:10.33423/jmdc.v16i2.5251 fatcat:4jajxietajfoxg6qk67ggark6y