Aspects and Influence of Social Media Marketing in Today's World: A Review of Scholarly Articles

Dr. Sourabh Bhattacharya, Prof. Arpita Majumdar
2020 International Journal of Engineering and Management Research  
Social media has carried out a lot of value additions for different stakeholders in today's world. However, comprehensive literature reviews on different aspects of social media marketing are quite a few. Also, researchers working in this burgeoning area are eager to know the opinion of past researchers. For this article, a systematic literature review of scholarly articles, related to social media marketing, had been done to collect, examine and analyze previous studies related to social media
more » ... marketing. Overall, the paper has tried to present a holistic viewpoint of experts on social media marketing.
doi:10.31033/ijemr.10.6.14 fatcat:pqdjyzr3hjgr5nmj455usgvzpa