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Competitive advantage and corporate communications
2013
Marketing (Beograd. 1991)
Preserved Fulltext
Konkurentska prednost i korporativne komunikacije Sanja Mitić, Galjina Ognjanov UDK 339.137.2:658.8, Originalni naučni rad the importance of corporate communications for competitive advantage of firms. The paper focuses on competitive advantage and the link among strategy, reputation and corporate communications. Abstract:
doi:10.5937/markt1304343m
fatcat:uavqsselpvcflaoe4m76625hc4