The widespread use of many digital technologies along the food supply chain might have negative effects on rural development and on small and medium farms. One conclusion of this paper is that in order for rural areas to exploit all the benefits from digitization, avoiding the associated risks, there should be more agricultural extension services to farmers and more open data portals and platforms. This is in order to develop technologies specifically tailored for the economic, natural and

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... l environment of rural areas, and therefore to be able to promote their modernization without giving up their cultural heritages.