Estudio exploratorio del Área de Relaciones Públicas y Protocolo en las Corporaciones Locales de la provincia de Sevilla / Exploratory Study about Public Relations and Protocol in Local Corporations of Seville [report]

Ana Fernández de los Ríos Murillo, Lucía Rodríguez Castillo
2013 unpublished
Este estudio busca analizar y dar a conocer esta importancia, el uso que se hace del protocolo en el día a día de las corporaciones locales, y que sin embargo, muchas veces se realiza desde el desconocimiento. Abstract Every public institution, due to its main role, develops communication practices. In order to achieve a correct development of these practices, all these bodies use public relations. Gelonch I Viladegaut (1999:141) affirms that it is due to the need of collective communication
more » ... throught the correct functioning of social needs and power structures, where politics and public relations find their commond bond. City councils communicate using public relations and communication practices; therefore protocol is also an essential part of the communication tools used by these bodies, although they are the less important entities of the national political structure. As a result, reality proves the importance of protocol, as city councils are the institutions organizing the largest number of formal acts. According to this statement, this paper affirms that protocol is daily used in local spheres. This paper aims to analyze and spread the importance of everyday use of protocol techniques in local boards, techniques that these bodies normally put unconciously into practice.
doi:10.5783/rirp-6-2013-04-51-68 fatcat:22c2el7rhffgfk5g2dgt7cgzvm